When you're planning a stand at an outdoor event, it can be hard to work out which tactics will be the most effective for engaging those that will be attending. You want to be selective with the tactics you do choose as simply employing all of them can cause a mismatched cacophony of advertising that could simply put people off approaching you altogether. So how do you get people to your stand? Plan ahead t's no good turning up and just expecting it to all happen. Outdoor stands are going to require planning. You need to think about the positioning of any advertising you take with you, the practicalities of any promotional material you might have and how many of you are going to be operating the stand. Not to mention the purpose of you being there in the first place. Forward thinking about how you're going to approach the event, and briefing your team, will go a long way to making your efforts more successful. Bigger isn't always better It can be temptin